Big Data may have given the winning party the edge in the last presidential election, and it may be the future of campaigning. Find out why at Big Data Day. Follow on Twitter at #BigDataDay.

Increasingly, political campaigns are turning to Big Data to understand and analyze the electorate, allowing for more targeted messages that speak directly to individual voters. The 2012 presidential campaign of Barack Obama, in particular, seemed to hinge on the use of Big Data.

Big Data Day will feature a panel discussion moderated by Hub Brown, an associate dean at Newhouse. Panelists include:

+Ashley Bryant, the State Digital Director of Ohio for the Obama Campaign;
+Paul Morarescu, assistant professor in the School of Information Studies; and
+Grant Reeher, professor of political science and director of the Alan K. Campbell Public Affairs Institute in the Maxwell School of Citizenship and Public Affairs.

Location:	Joyce Hergenhan Auditorium
Price:	free
Sponsoring department/organization:	Newhouse School
Contact:	Larry Elin lpelin@syr.edu 443-3415
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