Unsworth drives Arnold's marketing engine, stewarding the Arnold brand around the world, mining new business opportunities, directing public relations activities and bringing innovative thinking to the company's marketing practices. Under her leadership, Arnold has enjoyed the best new business run in the company's history.

Unsworth was instrumental in helping Arnold win and manage the high-profile American Legacy truth campaign, which has driven down youth smoking by 52 percent since its launch in 2000. Her work in health communications includes tobacco control programs for the Federal Drug Administration (FDA), the Centers for Disease Control (CDC) and the Massachusetts Department of Public Health.

Location:	251 Newhouse III
Price:	free
Sponsoring department/organization:	Newhouse School, Eric Mower Advertising Forum
Contact:	Karen Greenfield kegreenf@syr.edu 443-2304
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